• Honesty and Integrity: At its core, Amanah demands that business owners, managers, and employees act with honesty, ensuring that they do not deceive or mislead customers, partners, or stakeholders. Misrepresentation of products or services, fraudulent reporting, or any form of dishonesty breaches this principle and undermines trust.

Accountability: Amanah involves a strong sense of responsibility. Businesses are expected to be accountable for their actions, both in terms of their direct operations and their impact on society. This includes ensuring that decisions are made with fairness, transparency, and consideration for others.

Fair Treatment: The principle emphasizes the ethical treatment of all parties involved—employees, customers, suppliers, and investors. Unfair exploitation or neglect of any party can be seen as a betrayal of trust. Ethical businesses should ensure fair wages, working conditions, and provide quality products/services.

Respect for Property: In business, Amanah also involves the ethical use and management of resources—whether financial, intellectual, or material. Misuse or theft of company assets or intellectual property violates the trust placed in business leaders.

Long-term Relationships: Upholding trust in business fosters strong, long-term relationships. Short-term gains at the expense of trust can have long-lasting negative consequences, damaging reputations and business relationships.

Social Responsibility: Beyond financial transactions, Amanah extends to broader social obligations, such as environmental responsibility, fairness in competition, and the avoidance of harmful practices that undermine public welfare. Ethical companies with Amanah tend to prioritize the common good alongside profit.

Justice in Dispute Resolution: When conflicts arise, the principle of Amanah calls for fair and just resolutions. This may involve settling disputes through honest dialogue, respecting contractual agreements, and ensuring that all parties involved are treated with respect.

In summary, Amanah reinforces the idea that trust is foundational in all aspects of business, and its ethical implications demand transparency, fairness, responsibility, and integrity. Businesses that adhere to this principle are likely to build reputations of reliability and trustworthiness, essential for sustainable success